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Kline's new report shows Millennials and Generation Z are buying more novel brands.
November 21, 2017
By: Melissa Meisel
A new wave of indie brands are coming to the forefront. While more established brands expand their product portfolio and venture into previously-uncovered product categories, newly-launched marketers gain momentum by recording triple-digit and quadruple-digit growth rates, respectively, finds the recently published second edition of the Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States report by global market research and management consulting firm Kline. ...
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